Tag Archives: Media Bypass
Mark Cuban makes point he wasn’t trying to make

Mark Cuban makes point he wasn’t trying to make

by on 08. Apr, 2011 in Journalism, Sports media

Mark Cuban, media entrepreneur and owner of the NBA’s Dallas Mavericks, recently broke down his take on sports media in “What’s the Role of Media for Sports Teams?” The post should have been called “Who I Do and Don’t Want in My Locker Room.”

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Tracy McGrady

Media Bypass: Journalism beyond journalists

by on 06. Jul, 2010 in Journalism, Sports media

Any athlete, celebrity, politician or public figure who talks to mainstream media in 2010 or beyond is desperate, an idiot, or is saying nothing of any journalistic value. It’s called media bypass. In journalism terms, media bypass is the process of cutting out the middleman, in this case mainstream media. The source talks directly to [...]

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